Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a means to boost their information collection procedures. While it requires extra technical knowledge than routine GTM and may present additional prices, it can result in greater precision and more trusted data
Pixel monitoring uses a piece of code to register conversions on your internet site. It's very easy to set up and less susceptible to advertisement blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's likewise a great deal less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can aid marketing professionals make more informed advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are commonly obstructed by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side tracking enables organizations to bypass these restrictions and provide exact, constant information that is much less susceptible to interference.
This sort of monitoring additionally enables businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to manipulate information payloads prior to it reaches 3rd party endpoints, improving safety and privacy. This is specifically important as various browsers and platforms significantly alter just how they handle cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
In addition, server-side tracking allows you to capture individual information straight on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side radar is a set of directions that informs your website's server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternate approach that uses a small item of code on your page to accumulate data from users.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the site's very own web server, bypassing internet internet browser constraints. This means that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data management and gives organizations much more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less vulnerable to information obstacles caused by points like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more exact information and assists guarantee compliance with personal privacy laws such app retention tracking tools as GDPR. Additionally, it likewise prevents the tracking constraints enforced by web browsers and ad blockers.