Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less most likely to be influenced by ad blockers or other protection procedures. This offers extra precise data and a more full photo of user trips across networks.
Furthermore, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these restrictions and provide accurate, consistent information that is less at risk to disturbance.
This kind of monitoring additionally allows organizations to track conversions that occur outside of the website, like phone calls and in-store purchases. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is more trusted for companies looking for to adjust to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking makes it possible for services to manipulate information payloads prior to it reaches 3rd party endpoints, improving safety and personal privacy. This is particularly vital as different internet browsers and platforms progressively transform exactly how they take care of cookies. For example, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your web site.
In addition, server-side tracking allows you to record individual information directly on your own web servers. This removes dependence on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side radar is a collection of directions that informs your internet site's server what events to videotape. This information is then sent to analytics tools like Google Analytics and Facebook Service. It's additionally made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a tiny item of code on your page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This implies that information accumulated by the website/app is first sent out to the web server data visualization for marketers where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to data obstacles triggered by things like a broken link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Additionally, it also stays clear of the monitoring restrictions enforced by internet browsers and ad blockers.